EXPERTISE

Our Chief Product Officer 

Samantha Smith has been in the health and wellness industry for six years working as a health coach after graduating from the Institute of Integrative Nutrition. During this time, she became obsessed with learning about the science behind clean beauty and the importance of using clean products to improve overall well being. Finding herself unable to find products that were truly clean and containing all natural formulas, she decided to launch her own clean skin care company in 2015, Novo Naturals, where she formulated all her own products.

Later, in 2018, she joined Taiga Laboratories as Chief Product Officer, a group of Hemp experts and scientists to manufacture natural skincare products.

She has been featured in Glamour Magazine, Voyage LA Magazine, podcasts and several other publications. 
 

Our Medical Director

Joseph Jacobs, MD
Joseph Jacobs, MD, MBA is our company's Medical Director, with an extensive background including occupying the position of Director of Alternative Medicine at The National Institutes of Health (NIH), where he investigated the efficacy of alternative medicines. 
 
Dr. Jacobs supports our efforts in developing our formulations and lends his experience in the worlds of medicine, both alternative and modern, to improve our products and processes.